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Barlean’s Wild & Whole Krill Oil

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By: Sean Moloughney

Editor, Nutraceuticals World

Quickly gaining popularity in the omega 3 market, krill oil sales have grown 43% in the natural products channel alone (SPINS Natural 52 weeks ending 7/7/12).

Krill is rich in phospholipid-bound omega 3s EPA and DHA, which are clinically proven to be more bio-efficient when compared to other sources of these fatty acids. “These phospholipids are natural and integral parts of our cells, so less is actually more,” said Bruce Barlean, owner of Barlean’s, Ferndale, WA.

The krill found in Barlean’s Wild & Whole Krill Oil is sustainably harvested by Aker BioMarine in the Antarctic Ocean, the purest ocean waters on Earth. Barlean’s Wild & Whole Krill Oil is certified to the Marine Stewardship Council (MSC) Chain of Custody standard, which assures consumers the krill comes from a MSC certified sustainable, well-managed fishery and is 100% traceable from sea to shelf.

“Krill oil supports the structure and function of cardiovascular health, central nervous system, joint health, skin and benefits the brain” said Dr. Jonny Bowden, best-selling author of The 150 Healthiest Foods on Earth. “Barlean’s Wild & Whole Krill Oil comes in small fish softgels that are easy to digest, provide superior absorption and have no fishy aftertaste or fish burps,” he added.

According to Aker BioMarine, nearly four out of 10 consumers are looking for an omega 3 alternative source. Barlean’s has launched both 60 ct. and 120 ct. Wild & Whole Krill Oil to meet this growing demand.

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